Packaging & Presentation
Branding, Images, Video
Communication Design is the design of things that express information, data, emotion, culture and aesthetics. This includes any design effort that has communication objectives in areas such as media, software, games, publications, advertising, public relations, internal communications and knowledge processes.
We especially enjoy explaining the technical and complex, without overlooking the power of emotions. It is very easy to forget that no matter how complex of a product or service, in the end, the decisionmaker is always a person who ought to care about what you offer on more than an intellectual level.
Communication, Branding, Design, PR, Marketing
Timing is everything.
For YNOIR luxury earphones we collaborated with Visual ID, a design agency with talented Industrial designers. The gold-plated earphones assembeled by hand, the unique packaging, the brand, as well as photos and videos were produced in tandem over the course of eight months, culminating with a product-launch at Pitti Uomo in Florence, Italy. Press followed in various global magazines, and our designs found their way into retail stores such as Harvey Nichols.
Timing was not on YNOIR’s side. One month after the company launched, Apple changed their earphone-jack from the previously universal 3,5mm, to their new standard lightning-jack, making earphone distributors and retailers around the world pause new model purchases.
The development of YNOIR and our responsibility for both production & design gave deep insights into vital aspects of manufacturing. This knowledge help in the planning of strategic communications and of great value when creating successful consumer goods.
A Network Effect
Close Manegement Network
Communication Strategy, Marketing, PR
Close was founded in 2001 and it is Sweden’s leading management network. They arrange professional network meetings focusing on skills development, exchange of knowledge, and executive training for Swedish leaders and executives. They have 1500 active participants from more than 12 management sectors (such as CEO's, IT, HR, Marketing, Communications, Customer Relations, Sales, Purshasing etc) and are active in Stockholm, Malmö and Gothenburg.
Nevermynd is actively helping Close to implement a new brand plattform designed by ROST Agency and will work on improving general communications and marketing throughout 2019.