Branding for VOYEUR, a Los Angeles based sunglass company who wanted to create glasses for the 'LA It-girls & guys'.
Together with design agency Visual ID, we were asked to develop a brand which would attract the scrutinizing Los Aangeles target-audience of 'models and influceners'.
We started with story and a vision to create something that felt unattainalble, of heritage, uncontrollable and a bit dangerous. From there we settled on a logo & icon that would express those attributes.
Icon development.
Logo / Icon in 3d metal feel.
Sunglass-design with logo on side. 
