A team that cares
Those of us working with Branding can't stress it's value enough. But so many companies put brand on the back-burner. Let us try to explain why we feel it is of such importance.
Simply put, a brand is defined by a customer’s overall perception of a business.
Successful brands have an appeal to its intended audience, and is consistent in communication as well as experience, across applications and environments, including:
Physical (storefront or office).
Print, signage, packaging.
Web & online advertising.
Content marketing & social media.
Sales & customer service.
So, is brand building simple?
-Nope. It is not, and it doesn’t happen overnight. Building a brand is definitely a process. However, the ongoing effort will result in establishing long-term relationships with your customers, and it has internal value that many miss alltogether; a good brand will give everyone working for a company a clear view of what that company is about. What it stands for. This in turn often lead to a deeper connection and attachment to the company. Hell, we'd say this benefit alone is worth almost any amount of effort put into branding.
Think about it. How much is it worth having emplyees FEEL MORE for your company??
Branding project for VOYEUR, a Los Angeles based sunglass company who wanted to create glasses for the 'LA It-girls & guys'.
Together with design agency Visual ID, we were asked to develop a brand which would attract the scrutinizing LA target-audience of models and influceners.
We started with story and logo/icon, as well as a vision to create something that felt unattainalble, and of heritage, uncontrollable, and a bit dangerous.
You can take a peek at some of the result in the above images.