Branding for VOYEUR, a Los Angeles based sunglass company who wanted to create glasses for the 'LA It-girls & guys'.
Together with design agency Visual ID, we were asked to develop a brand which would attract the scrutinizing LA target-audience of models and influceners.
We started with story and logo/icon, as well as a vision to create something that felt unattainalble, of heritage, uncontrollable and a bit dangerous.
Logo / Icon in 3d metal feel.
Sunglass-design with logo on side.